In Nigeria’s dynamic and competitive fintech landscape, establishing a new consumer payment app requires more than just technical features—it demands immediate trust and clear market differentiation. Paystack, a leader in business payments, sought to bridge its respected B2B reputation into the consumer space with the launch of ZAP, its first peer-to-peer transfer app.
Paystack is uniquely positioned to redefine money transfers for everyday Nigerians. Building on its legacy of reliable infrastructure and deep ecosystem connections, Paystack designed ZAP to be the country’s most thoughtful, secure, and simple way to move money.
The launch of ZAP was supported by a comprehensive, multi-channel go-to-market strategy designed to drive awareness and adoption. This strategy balanced visionary storytelling with high-impact engagement across Paystack’s merchant and consumer networks.
“Prime Startups guidance on Zap’s go-to-market strategy has been key to our success. They’ve been an incredible partner to us, providing consistent support through good times – and challenging ones.
Shola Akinlade, Co-Founder