About us
Based in Lagos, Powering Visionaries &ambition at every stage of Growth.
For 10 years, We have helped the world’s most ambitious companies achieve unmatched results. Prime Startups brings that same focus to the earliest days and defining moments of the next generation of bold entrepreneurs.
Prime Startups is a firm working with visionary founders building category-defining companies.
We partner with entrepreneurs who are attuned to shifts in culture, technology, and emerging trends, helping them shape the future. We exist to serve a distinct class of founder: those with the ambition to define a new category and the audacity to begin today.
We are not passive investors; we are strategic and operational partners, embedding within ventures to provide the clarity, executional firepower, and cultural foundation required for liftoff.
Our purpose is simple — to launch and empower the next generation of audacious founders and investors who have bold, distinctive visions and the courage to pursue them. We believe in possibility. Our success stems from an openness to new ideas and a willingness to bet on people before they’re proven.
If you have passion and a plan, we’d love to hear from you.
Prime Startups operates through three integrated platforms — Program, Product, and Capital, enabling us to transfer knowledge, resources, and expertise across our network. Together, we are building a family of brands united in the pursuit of innovation, excellence, and belonging.
Who we are
We are the first point of call for founders who want to make history and to partner with them as they Scale in pursuit of that goal.
We’re not just providers – we’re partners. With over a decade of industry-leading experience, tech-enabled solutions, and a proven track record, we future-proof your business. Our goal: deliver efficiency, unlock value, and help your business flourish
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Our journey over the past decade-plus years has been marked by profound partnerships with some of the world’s most visionary founders, CEOs, and operators. As we continue to evolve and expand, Prime Startups embodies our dedication to fostering collaboration, shared learning, innovation, and building a vibrant community.
Our Team
We’re a nimble but mighty team working at the intersection of business and technology. Together, we move ideas from post-it notes to profit.
We’re founders and operators who’ve been in the trenches, building and scaling companies. Many of our leaders are former CEOs, CTOs, or startup operators.
Our team draws talent from Big Tech (Microsoft, Zendesk), consulting (Bain, Deloitte, Morgan Stanley), startups and unicorns (Jumia, Chipper Cash, Renmoney), research, academia, and everything in between.
We work side-by-side with you, sharing your vision for impact and helping you deliver it—while building solutions, systems, and even full-scale technologies.
Our Careers
Our Programs
Mission
About Us
Our Principle
Our People
Our product is our people. So we invest heavily in finding and developing top class people uniquely equipped to tackle the toughest challenges our clients face.
We’re result oriented
We pride ourselves on taking the time to truly understand the people who are our clients. Building strong relationships and having some fun along the way.
We are founders at heart
We’ve spent half our lives helping rapidly growing scale-ups to turn good products into successful businesses, and the other half helping corporates behave more like product-led scale-ups.