As one of the world’s fastest-growing urban mobility platforms, InDrive set out to redefine how people and goods move across cities. InDrive, a global mobility leader, faced a complex product challenge: simultaneously re-accelerating growth for its established ride-hailing service while launching a new, B2B-focused freight product in the competitive Nigerian market. Our engagement was tasked with architecting a unified GTM strategy to achieve both objectives without cannibalising resources. We delivered a hybrid product-led and sales-led growth model that leveraged penetrative pricing, offline gamification, and a strategic UGC engine.
The result was a market-making launch that dramatically increased core metrics for both products, establishing a new playbook for multi-product expansion.
“Partnering with Prime Startups has been a seamless and strategic move for inDrive. Their operational excellence, deep market understanding, and commitment to innovation have made the launch of Freight Across Nigeria not only possible but truly impactful.
Dimeji Timothy – Country Manager, Indrive